@@ Here is the music business in a nutshell:
The ability to delight and surprise is at the core of every beloved brand (product, politician, teenager…). Overhype and shady promises will undercut that before it even has a chance to get started. Yes, of course you have to make promises to earn attention and trial. The mistake is when you put more effort into the promises and less into what you deliver.
Comment: This idea was covered in yesterday’s discussion of the new Ting Ting’s single. The marketing for that tune is exponentially more sophisticated than the music itself. So pump folks up and the tune does not have legs and they realize it’s just a cute girl who can’t play guitar and rap. What’s been accomplished?
You have made folks feel like they’ve been ripped off, that’s what has happened.
@@ I got the weekly Sunset in my Rearview and they’re throwing a party in San Francisco for Filligar. Could there be more indie music out there? Here’s a video from their 2010 album The Nerve:
I liked the band’s playing but I didn’t love the singer and you’re not gonna turn to these guys to something freaky and unique. This music is for you cubicle dwellers out there, and the laserjet huggers deserve music.
@@ DJ Spooky has an almost breathtaking profile over here at CNN.com. I didn’t know that he had invented the printing press and had stone tablets in his East Village apartment that contained the distilled wisdom of the ages.
Check out this nugget:
“The beautiful thing about our era is we live in the Information Age. That is absolutely a crucial component if you think about culture as information,” he says. “The good news … is that everyone has access. But at the same time it doesn’t mean they’re actually going to access and use it.”
I done gone to college and I don’t know what the fuck he’s on about in this quote. We can all get on the Net but some folks are restricted in their cultural consumption? Thanks Skippy for the most obvious statement to start out the week.
And when I check out DJ Spooky’s music, 2010 release Optometry on Thirsty Ear, the cat has such a minor role in his own music. He opens up the tune with a street noise sample, and he has the jazz drummer play along with a drum loop that he shoots in there, and the he squirts a few noises in and we’re done.
He’s combining loops and samples and integrating that with improvised performers. It’s all right, but I don’t see a Nobel Prize in anybody’s future. To conclude more marketing hype than musical substance.
And just so you don’t think I’m a sour bitch, check out Oval’s O on Thrill Jockey. I think it came out in 2010 — now that’s some beautiful use of technology right there.
@@ Check this out. I guess even recording studios have public relations people as I found this whole story on a North Carolina recording studio here. The point of the profile is that folks are still building beautiful recording spaces (because it’s an addictive, non-damaging activity) and equating a beautiful studio to the slow food movement.
As a pretty obsessive recording engineer, let me tell you that there are beautiful recording rooms all over the country and the world. This studio’s room is really beautiful and they have high end gear, but nothing that insane or rare to justify this profile. It’s a planted story, and invented piece of news to drum up business for the studio owners.
If fixing the music business was just a question of having beautiful studios it never would have hit the toilet in the first place. As you can tell from the early stages of this blog, the dishonesty and hype that has become so endemic to the music business is more responsible for the downturn in music sales.
If folks in the music business could drop the bullshit and the marketing and make some ass kicking records things would get better.
Here’s their very beautiful room that’s not going to change the music business at all.